eCommerce Wisdom from @ItminanX

The psychology behind high-converting opt-in forms:
→ “Subscribe to our newsletter” is dead.
→ “Get 15% off your first order” is better.
→ Gamify, offer value first, trigger on exit.
Kill boring forms.

If your emails aren't mobile-optimized, you're losing 70% of potential revenue.
Mobile-first design isn't optional anymore—it's survival.

78% cart abandonment isn't a checkout problem. It's a trust problem. Add these:
→ Real customer photos
→ Reviews with names
→ Clear return policy
Trust > discounts.

Your welcome email gets 4x higher open rates than regular emails.
Stop wasting it on “Thanks for signing up.” Use it to:
→ Set expectations
→ Share best content
→ Make an offer
First impression = lasting impression.

Signs your email list is dying:
→ Open rates < 20%
→ Click rates < 2%
→ Bounces ↑
→ Revenue ↓
Monthly list hygiene = monthly revenue protection.

HTML emails ≠ better deliverability.
In fact, they’re hard to make and often ugly.
Image-only emails are clean, visual, easy—and the myth that they hurt deliverability is just that: a myth.

Stop competing on price.
Compete on speed.
“2-day shipping” beats “20% off” every time.
Convenience > cheap.

Customer surveys unlock perfect timing.
Ask: “When do you reorder this type of product?”
Now you’ll know when to:
→ Send reminders
→ Offer discounts
→ Cross-sell
→ Launch new products

Too many refunds? Here’s your fix:
1. Set clear shipping & return expectations
2. Improve customer support
3. Engage post-purchase
4. Analyze refund patterns
Prevention > reaction.

5-min Ecom exercise to boost ROAS:
→ Export customer list
→ Sort by revenue
→ Take top 10%
→ Spot patterns (age, location, first product, etc.)
→ Create avatar & target ads to match
Stop guessing.

2 ways to grow an eCom business:
1. Get more customers
2. Increase customer lifetime value (CLTV)
Most chase #1, but the gold is in #2:
→ Higher AOV
→ More repeat purchases
Work smarter.

Post-purchase strategy that works:
→ Email sequences: order updates, guides, feedback requests
→ Custom-branded packaging
→ Responsive customer support
A good post-purchase experience = loyal customers.

Copywriting that converts uses these 4 emotions:
1. New — sparks curiosity
2. Easy — lowers friction
3. Safe — reduces objections
4. Big — increases impact
Use in emails, product descriptions, headlines.

Don’t overwhelm yourself with 47 KPIs.
Focus on these 3 metrics:
1. Revenue per visitor
2. Cart abandonment rate
3. CAC vs LTV ratio
Simplicity is the ultimate clarity.

3 ways to write email copy that grabs attention:
1. Be hyper-specific about their pain
2. Challenge common beliefs
3. Make a bold but realistic promise
Relevance wins.